Problem
1 out of 10 people in SA are visually impaired with no means of improving their eyesight.
Insight
Movies are predominantly visual and therefore cannot be enjoyed by people who struggle with poor eyesight
Concept
Some Scenes Need to Be Seen
Changing how people with sight see people without sight
Solution
This campaign aims to increase awareness of Vision Mission, a social organisation connected to Ster-kinekor that assists with visual impairment in South Africa.
A series of entertaining digital posters will encourage donations for the Vision Mission glasses drive.