HARD TO FIND

This is a radio campaign in which Burger King is showcasing its unique offering of vegan nuggets compared to other fast food brands. Using that comparison and humour compare things that are hard to find to finding vegan nuggets.

This is a radio campaign in which Burger King is showcasing its unique offering of vegan nuggets compared to other fast food brands. Using that comparison and humour compare things that are hard to find to finding vegan nuggets.

PROBLEM

People don’t know about Burger Kings Plant Based options.

INSIGHT

Some things are harder to find than other things.

CONCEPT

Some things are hard to find. Comparing some things to others and showcasing how silly the comparison is.

SOLUTION

Create a radio ad that emphasis- es the comedy in things that are harder to find than others.

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