REWARD OF SURPRISE

November 30, 2023

A set of cards with a unique message on each strategically placed in the pockets of certain thrift store items of clothing. The shopper then checks the pocket of the item and is greeted with a surprise coupon to claim a surprise doughnut at Gumpy&Runt.

PROBLEM

Grumpy and runt is going through a change in focus

INSIGHT

People love new surprises everyday

CONCEPT

The Reward in Surprise. Nothing defeats the mundane quite like a surprise.When you least expect it that’s when a surprise is best.

SOLUTION

Create a series of cards with per- sonalised messages on selected thrifted items and leave them in their pockets. Then when they reach into their pocket, surprise, a coupon for a Grumpy&Runt doughnut!

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WHEN ANGER BECOMES AGGRESSION

November 30, 2023

A creative conscious video campaign that tackles how we handle anger. Without the right coping mechanisms people can go their whole lives without knowing how to cope with their own anger. The aim of this video is to bring awareness to taking control of your anger and its impact on the people you care about.

EARLY RESOLUTIONS

November 30, 2023

This article showcases the secret to New Year’s resolution success – starting early. It emphasises reflection, planning, accountability, and taking immediate action. This aligns with the Wellness Warehouse Early Resolution campaign, promoting proactive wellness efforts before the new year.