WHEN ANGER BECOMES AGGRESSION

A creative conscious video campaign that tackles how we handle anger. Without the right coping mechanisms people can go their whole lives without knowing how to cope with their own anger. The aim of this video is to bring awareness to taking control of your anger and its impact on the people you care about.

A creative conscious video campaign that tackles how we handle anger. Without the right coping mechanisms people can go their whole lives without knowing how to cope with their own anger. The aim of this video is to bring awareness to taking control of your anger and its impact on the people you care about.

PROBLEM

People struggle with efficient coping mechanisms when it comes to anger.

INSIGHT

Anger is more accepted than losing control because anger is easier.

CONCEPT

Taking control of your anger.

SOLUTION

Without the right coping mecha- nisms people can go their whole lives without knowing how to cope with their own anger. Create a video with the aim of Bringing awareness to taking control of your anger and its impact on the people you care about.

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