Copywriting projects
This is my copywriting work from my time at Vega from 2020-2023.
WHEN ANGER BECOMES AGGRESSION
A creative conscious video campaign that tackles how we handle anger. Without the right coping mechanisms people can go their whole lives without knowing how to cope with their own anger. The aim of this video is to bring awareness to taking control of your anger and its impact on the people you care about.
REWARD OF SURPRISE
A set of cards with a unique message on each strategically placed in the pockets
EARLY RESOLUTIONS
This article showcases the secret to New Year’s resolution success – starting early. It emphasises reflection, planning, accountability, and taking immediate action. This aligns with the Wellness Warehouse Early Resolution campaign, promoting proactive wellness efforts before the new year.
HARD TO FIND
This is a radio campaign in which Burger King is showcasing its unique offering of vegan nuggets compared to other fast food brands. Using that comparison and humour compare things that are hard to find to finding vegan nuggets.